IMDb Buzz, an Entertainment News App for iPhone and iPod touch, Now Available for Free on the App Store

The #1 Movie Website In the World Adds A News App To Its Portfolio of
Leading Mobile Entertainment Apps, Launches Android App Notifications
and iOS 5 Update, And Announces IMDb Trivia Milestones

SEATTLE–(BUSINESS WIRE)–IMDb, the world’s most popular and authoritative source for movie, TV
and celebrity content, today announced that IMDb Buzz, a free
entertainment news application for iPhone and iPod touch, is now
available for download worldwide on the App Store. Additionally, IMDb
announced the following mobile news: the launch of notifications on
IMDb’s leading Android App; iOS 5 updates for IMDb’s popular Movies
TV
app for iPhone and iPad; and momentum milestones pertaining to
the IMDb Trivia app for iPhone and iPod touch. To learn more
about and download IMDb Buzz, go to: http://www.imdbbuzz.com.

“With IMDb Buzz, our users can access breaking entertainment news
from our extensive roster of top tier NewsDesk partners including Access
Hollywood, indieWire and The Wrap, while following their favorite
celebrities, TV shows, films and news sources in a customized newsfeed –
all from the convenience of their iPhone”

“We are laser focused on building an unrivaled portfolio of leading
entertainment apps,” said Col Needham, founder and CEO of IMDb. “In the
last month alone, we’ve launched IMDb Buzz (an entertainment news
app) and IMDb Trivia (our first foray into games). In both cases,
we built a dedicated, platform-optimized app focused on features that
IMDb’s more than 110 million monthly unique visitors worldwide spend the
most time consuming on our site: entertainment news and trivia
respectively.”

“With IMDb Buzz, our users can access breaking entertainment news
from our extensive roster of top tier NewsDesk partners including Access
Hollywood, indieWire and The Wrap, while following their favorite
celebrities, TV shows, films and news sources in a customized newsfeed –
all from the convenience of their iPhone,” said Kintan Brahmbhatt, head
of mobile for IMDb. “The just-launched notifications feature on our
leading Android app also meets this customer demand, providing users
with the ability to follow any of the 2 million titles and 4 million
people on IMDb they’re most interested in and receive requested
notifications based on their customized interests.”

IMDb also announced the availability of its popular Movies TV app
for iPhone and iPod touch optimized for iOS 5. New functionality
includes a “Trailer Queue” and the ability to share links to titles,
names and photos on Facebook and Twitter. With iOS 5, IMDb’s app now
supports AirPlay with mirroring and enables users to watch their
favorite trailers on Apple TV directly from their iPad app.

IMDb also announced that IMDb Trivia, a free iPhone and iPod
touch application that launched less than a month ago, has achieved the
following milestones to date:

  • More than 500,000 users have installed IMDb Trivia in less than
    one month.
  • More than 60 million trivia questions have been played.
  • The game has been played for more than 25 million minutes (almost 50
    years!) in less than one month.
  • IMDb Trivia is currently ranked #1 on iTunes in the free trivia
    games category.
  • To learn more about IMDb Trivia, go to: http://imdbtrivia.com

Users have downloaded IMDB apps 27 million times across all mobile
platforms, including 16 million on Apple’s iOS and 11 million on
Android. All told, IMDb has more than 110 million monthly unique users,
and more than 25 million monthly uniques for its various mobile apps. To
learn more about IMDb’s mobile offerings, go to: (http://imdb.com/apps/).

To learn more about and download IMDb Buzz, go to: http://www.imdbbuzz.com.

About IMDb

The Internet Movie Database is the world’s most popular and
authoritative source for movie, TV and celebrity content. The IMDb
consumer Website (www.imdb.com)
is consistently ranked as one of the most visited sites in the world
with more than 110 million unique visitors per month. IMDb offers a
searchable database of more than 2 million movies, TV and entertainment
programs and more than 4 million cast and crew members. Consumers rely
on the information IMDb.com provides — including showtimes, trailers,
reviews, photo galleries, NewsDesk, quotes, box-office data, editorial
feature sections and Watchlist — when making viewing decisions. IMDb is
accessible in a customized, platform-optimized manner on leading mobile
devices via its popular “Movies TV” app for iPhone, iPad, Android
phones, Android tablets, Windows Phone and its mobile-optimized website.
Intended to entertain, challenge and inform entertainment fans with
movie, TV and celebrity trivia questions curated from IMDb’s unrivaled
selection of entertainment trivia, IMDb Trivia for iPhone and
iPod touch, is IMDb’s first foray into games. To date, there have been
more than 27 million installs of IMDb mobile apps (iOS, Android and WP7)
worldwide.). IMDb’s mobile properties have more than 25 million monthly
visitors. To learn more, go to: (http://imdb.com/apps/).
IMDb Pro (www.imdbpro.com)
is a subscription version of IMDb designed exclusively for professionals
who work in the entertainment industry. IMDb Pro provides contact
information, in production listings for film and television projects and
exclusive STARmeter rankings that are determined by user searches on
IMDb. Additionally, IMDb owns and operates Withoutabox (www.withoutabox.com),
a marketplace for film festivals and filmmakers, and Box Office Mojo (www.boxofficemojo.com),
the leading online box-office reporting service. IMDb.com is operated by
IMDb.com, Inc, a wholly owned subsidiary of Amazon.com, Inc.
(NASDAQ:AMZN) (http://www.amazon.com).
To learn more, go to: www.imdb.com/press.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Actual results may differ significantly
from management’s expectations. These forward-looking statements involve
risks and uncertainties that include, among others, risks related to
competition, management of growth, new products, services and
technologies, potential fluctuations in operating results, international
expansion, outcomes of legal proceedings and claims, fulfillment center
optimization, seasonality, commercial agreements, acquisitions and
strategic transactions, foreign exchange rates, system interruption,
inventory, government regulation and taxation, payments and fraud. More
information about factors that potentially could affect Amazon.com’s
financial results is included in Amazon.com’s filings with the
Securities and Exchange Commission, including its most recent Annual
Report on Form 10-K and subsequent filings.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50045219lang=en