Movies, music most shared on social by developing nations

MANILA, Philippines – Entertainment news and opinion, particularly on music and movies, are the most common topics shared by social networking users in emerging and developing nations.

A Pew Research Center study, which looked at the online activities of people in 30 emerging and developing countries, found that 72% of Internet users in these areas share items on music and movies on social media.

The study attributes this trend to the dominance of young social media users. Among adult Internet users, a big majority fall between the ages of 18 and 34. In the Philippines, for example, 98% of adult Internet users are under this age bracket.

“The 18- to 34-year-olds are more likely to say they use social networks to share views about music and movies than those 35 and older,” the study says.

“Music and movies” dominate in 26 out of the 30 countries surveyed. Exceptions were noted in at least 3 nations:

  • In Tunisia, majority of its Internet users share their views on products they use (75%)
  • In Lebanon, majority of its Internet users share their views on politics (75%)
  • In Ghana, majority of its Internet users share their views on sports (71%)

Also religion

In the Philippines, “music and movies” and “sports” also take the two top spots of the survey. But surprisingly, “religion” comes third at 26%.

The Philippines is considered a predominantly Catholic country. Based on the 2010 census, around 80% of the population are Roman Catholics.

Religion is also the third most common topic among social media users in Malaysia and in some African countries.

But elsewhere in Asia, as well as in Eastern Europe and Latin America, religion is the least discussed topic on social media.

The survey was conducted in the selected countries between April and May of 2014. In the Philippines, a sample size of 1,008 was used in the survey.

PH as social media capital

The study also confirmed the earlier established fact that the Philippines is the “social media capital of the world.” About 93% of adult Internet users access social networking sites – the highest among all the countries in the survey, according to the study.

This is despite the fact that only 42% in the country access the Internet at least occasionally. The study also shows that only 22% have a working computer in their household, while only 20% own a smartphone.

For Filipinos, the rise of Internet cafés in the country has paved the way for more online access. A study by the Asian Institute of Journalism and Communication has found that more Filipinos actually access the Web from an Internet café than at home, school, or office. –

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Comcast Offers Free Asian American Content as Sponsor of CAAMFest 2015


Comcast today announced it will feature a special collection of Asian American movies, entertainment news and blogs as part of the company’s sponsorship of CAAMFest 2015, the Center for Asian American Media’s (CAAM) international Asian American film festival held annually in San Francisco. The programming will feature films from CAAMFest and will be accessible to all Comcast customers on Xfinity Asia, Comcast’s online microsite dedicated to Asian American entertainment, and on Xfinity On Demand.

“CAAMFest is a leader in uncovering new talent and showcasing multicultural entertainment that appeals to a broad and international audience,” stated Rebecca Simpson, Executive Director of International Strategy Programming for Comcast. “Comcast is excited to once again sponsor CAAMFest and to bring a rich collection of Asian American content to our customers.”

The special collection will also feature interviews and news from CAAMFest and photos of directors and actors along with access to films from past festivals.

Highlights include:

  • Exciting Interviews with Content Creators – Xfinity Asia will feature exciting interviews with several talented actors/actresses and filmmakers including Grace Lee, John Pirozzi, Willa Cuthrell-Tuttleman, Tiya Sarcar and Ravi Kapoor.
  • New CAAM Releases – View a new CAAM film for free on Xfinity Asia including “Once Upon a Rooftop”, “Employed Identity – Ham Tran” and “CAAMFest Sound Bites – Love X Stereo.”
  • The Best of CAAMFest – Top films from the past festival will be available on Xfinity on Demand in the Cinema Asian America film collection. The top films include Steven J. Kung’s “A Leading Man,” Hao Wu’s “The Road to Fame” and Aggie Ebrahimi Bazaz’s “Inheritance.”

As part of Comcast’s sponsorship of CAAMFest, the company will also provide an #XFINITYLounge on March 12 during the opening night gala, where guests can relax, charge their phones, and remember the night by taking photos at the Xfinity Photo Booth. By using the #XFINITYLounge, following @XFINITYAsia or “liking” the WatchAsianAmerica Facebook page, guests will have a chance to win giveaways.

“Our presence at CAAMFest allows us to truly interact with attendees and showcase the great content available on Xfinity Asia,” added Simpson.

CAAMFest is the nation’s largest showcase of new Asian American and Asian films and runs from March 12 to 22. The Center for Asian American Media (CAAM) is a non-profit organization dedicated to presenting stories that convey the richness and diversity of Asian Americans’ experiences to the broadest audience possible.

About Comcast Cable:

Comcast Cable is the nation’s largest video, high-speed Internet and phone provider to residential customers under the XFINITY brand and also provides these services to businesses. Comcast has invested in technology to build an advanced network that delivers among the fastest broadband speeds, and brings customers personalized video, communications and home management offerings. Comcast Corporation (Nasdaq: CMCSA, CMCSK) is a global media and technology company. Visit for more information.